You can’t
built a web site and assume customers will automatically come. They must be
brought to your site.
Here’s how to use Offline marketing
to your advantage:
1.
Correspondence
Include your web site address on all your
business correspondence: Stationery, business cards, literature, brochures etc.
2.
Get your URL out there
Shirts, hats, stickers, coffee mugs, fridge
magnets, on your vehicle or anywhere else you can think of.
3.
Issue a news release
Find newsworthy events (like the launch of a
free service) and send news releases to print and industry magazines.
4.
Classified ads
Include your web site address in trade
journals, newspaper ads, magazines etc.
·
Daily
newspaper advertising can be very expensive. A small classified ad run on each
weekend in the local newspaper can bring big results over time.
·
A
small ad is used to interest readers while the website gives the prospect complete
details and order information.
5.
Give things away to attract customers
·
Announce
a contest
·
Draw
people to your website by mentioning a coupon or specials only listed on your
web site.
6.
Specials
Offer “internet” only special discounts,
special pricing, and instant ordering
7.
Word of mouth
Spread the news of your site
through word of mouth and networking opportunities.
8.
Develop a free service to market
It’s one thing to say, “Come to our
web site and learn about our business.” It’s quite another to say, “Use the
free tiling layout tool, available exclusively on our web site.” Make sure that
your free service is closely related to what you are selling, so the visitors
you attract will also be good prospects for your business.
9.
Direct mail
Use traditional promotional media
such as direct mail to promote your web site. Postcard with web site address,
inviting people to visit your web site.
10.
TV, Radio and telephone
·
Using your website is a great way to
stretch the benefit of short TV or radio commercials. Commercials push your
main message while your web site fills in all the details and takes the order.
·
DSTV channels commercials are much
cheaper then what you think. Have them flash your web site address at the end
of popular shows.
·
How about using your PABX “hold”
message to feature info on your company’s web site?
